JetBlue reopened services in Nashville, providing the opportunity for this odd twist of a common Southern phrase.
JetBlue has a witty, playful brand voice. When they needed to create awareness of reopened and new direct-flight services, these OOH boards were a fun way to get the word out.
Client: JetBlue Airways
Agency: Mullen Lowe Boston
Creative Director: Nick Mathesien
Copywriter: Ryan Houts
Art Director: Tyson Schmitt