Intel needed to talk about more than the silicon chips they put inside computers. They wanted to be leaders in the discussion about application of the latest technology – so I asked them to send me and some YouTube influencers to Dubai for a million-dollar drone race.
We produced content for two blog articles that were circulated across all of Intel's social media, establishing them as an early thought leader in drone-racing.
At the end of the race, I worked with the royal ambassadors (yes, the Prince's dudes), securing permission to film the track using a 360-degree camera mounted on a race drone... the first time this had ever been done.
LINK: Intel iQ Article-How to Be a Pro Drone Racer
LINK: Intel iQ Article-Exploring Drone Technology With Rotor Riot
Client: Intel Corporation
Agency: Mullen Lowe Boston
Creative Director: Dustin Johnson
Copywriter, Film Producer: Ryan Houts
YouTube Talent: Rotor Riot