Insurance companies rarely take a risk, but when Mass Mutual wanted to reach out to a new audience, we came up with a progressive idea which documented the love stories of real couples who had vowed to protect one another. The video content was cut into dozens of different formats for multiple social media campaigns, as well as broadcast TV. It still comes back every year as an enduring testament of Mass Mutual to protect ALL of its clients.
Client: MassMutual
Agency: Mullen Lowe Boston
Creative Director: John Wolfarth
Associate Creative Director: Andrew Schneider
Copywriter: Ryan Houts
Art Director: Mauricio Perez
Hatch Award Winner