The nation's biggest bakers wanted to encourage young, paleo-dieting hipsters to eat more bread, so we partnered with YouTube legend Parry Gripp to co-write a bread-tastic anthem. It turned into a mini franchise, complete with a slew of social posts from each character, thousands of stickers and a follow-up song.
Agency: Mullen Lowe Boston
Creative Director: Jon Reil
Copywriter: Ryan Houts
Art Director: Scott Petrichko
Illustrator: Jen McMahon