At Carmichael Lynch, I was asked to lead a skunkworks group of cross-department creatives to do things that clients hadn't asked for.
One of our most successful projects was a social media effort that ran for three years called 30 Days of Creativity.
The concept was simple. Using social media, we just asked people to make something, anything, for 30 days in a row during the month of June.
Using Twitter, Instagram and Pinterest, we gained participation from over 1,000 creatives who represented over 20 countries around the world.
We became an early social media influencer, gaining free product (and client leads for the agency) from 3M brands Scotch and Post-it, plus Sharpie, Moleskine, and Michael's crafts.